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The General Office of the State Council recently issued the Opinions on Developing a silver economy to Improve the well-being of the elderly, the first policy document named "silver economy" in China. It shows that the country attaches importance to the future development of the "silver economy", or will become the new blue ocean of the textile and garment industry, let us further interpret this document.

Read "Opinion" carefully, see the silver hair blue sea

"Opinions" put forward a total of 26 measures in 4 aspects, of which the textile and garment industry related to industry associations, exhibitions, clusters, markets, clothing, home textiles, wearable devices and other fields, details are as follows:

"Developing people's livelihood and solving emergencies and difficulties"

Guide the rational layout of physical stores for daily products for the elderly, and encourage shopping malls and supermarkets to open special areas or convenient Windows for the elderly.

"Expand product supply, improve quality level"

We will promote the development of industrial clusters. In the Beijing-Tianjin-Hebei region, the Yangtze River Delta, the Guangdong-Hong Kong-Macao Greater Bay Area, Chengdu-Chongqing and other regions, about 10 high-level "silver economy" industrial parks are planned and laid out. We will promote cross-regional and international cooperation in the "silver economy" by relying on platforms such as pilot free trade zones, various development zones, national comprehensive demonstration zones for expanding opening up of the service sector, and national demonstration zones for innovation and development of trade in services.

Support enterprises, research institutes, and industry associations to establish industrial cooperation platforms or consortiums, and deepen industrial research, resource integration, and industry self-discipline. Strengthen public data sharing, and support industry organizations to carry out industrial operation monitoring and analysis and information release.

Cultivate leading enterprises in the field of "silver economy", and support chain-oriented and group-oriented development. Encourage industry associations to hold quality channel matchmaking meetings by category. Encourage the exhibition platform to display and promote the "silver economy" cutting-edge technologies and products and services, and hold industrial docking activities.

"Focus on diversified needs and cultivate potential industries"

Strengthen the research and development and design of clothing fabrics, style structures, auxiliary devices, etc., and develop functional clothing, shoes and hats for the elderly. We will implement actions to promote the high-quality development of the household industry, focusing on the development and application of age-appropriate daily products and elderly leisure care products.

Improve the promotion catalog of smart and healthy elderly care products and services, and promote the integrated application of smart devices such as new generation wearable devices in elderly care scenarios such as homes, communities, and institutions.

So how big will the market be for the "silver economy"?

Estimated $19 trillion! The "silver economy" has a bright future

Compared with the "sixth-majority", the proportion of the working population in China's "seventh-majority" has decreased by 6.79%, and the proportion of the elderly has increased by 5.44%. The United Nations predicts that China will be a super-aged society by 2050.

The "silver economy" is the sum of a series of economic activities, such as providing products or services to the elderly and preparing for the age stage, involving a wide range of sectors, long industrial chains, diversified business formats and huge potential.

As our country has entered the stage of moderate aging, increasing the efforts of aging renovation of residential areas and aging renovation of homes in urban renewal can leverage huge government and market investment.

It can be seen that the "silver economy" provides a broad market space for expanding domestic demand and stabilizing investment. This is also the background of the first development of the "silver economy" at the national level at this time: to further promote consumption and expand domestic demand in order to stabilize the economic market.

At present, the scale of China's "silver economy" is about 7 trillion yuan, accounting for about 6% of GDP. According to Soochow Securities Research report, it is estimated that the market size of China's "silver economy" will reach 12 trillion yuan in 2026. By 2035, the scale of the "silver economy" is expected to reach 19 trillion yuan, accounting for 28 percent of total consumption and 9.6 percent of GDP, according to the China Silver Economic Development Research Report.

In addition, it is estimated that by 2030, the potential of the aging industry will account for one-fifth of GDP, and in 2050, the proportion will reach one-third.

"New" old people, new trends

Young groups push forward after the wave, from once 80, 90 to now 00 gradually become the mainstream; During this period, the elderly group is also upgrading, and the new trend of the "new" elderly is that they have money, love to play, and love health.

According to the specific sectors of the "silver economy", it can be roughly divided into four major sectors such as medical care, daily consumption, leisure and entertainment, and life security, mainly focusing on the industrial development of the elderly group in terms of clothing, food, housing, transportation, and medicine.

According to IIMedia research data, the main consumption of China's silver group in 2021 can be divided into two categories: daily consumption (39.1%) and health consumption (40.9%).

Unlike the young, the elderly are more willing to invest in health, which is undoubtedly a strong certainty of the track. The textile and garment industry occupies a certain market space in the fields of medical and health care and wearable devices.

More importantly, in addition to the health consumption industry, with the change of the consumption concept of the elderly, they also began to pay attention to the pursuit of a higher quality of life. The retired elderly have an increasingly strong demand for social activities such as entertainment and fitness.

In many cities and towns, older people own one or more houses than younger people, who are under greater economic pressure. At the same time, most elderly people have pension insurance, and in urban areas, the proportion is more than 90%. Under this trend, tourism, pets, clothing, household supplies and other fields have ushered in a new blue ocean.

According to the "Silver family travel trend insight" released by Ctrip, in recent years, the elderly groups represented by the post-50s and post-60s have shown strong consumer demand. Its executive Sun Weili introduced that since 2023, the elderly outbound travel orders have increased significantly. From January to August, outbound travel orders for the elderly increased by more than seven times year-on-year.

For example, in the field of fashion consumption, the elderly market is also showing a growing trend. According to Chen Yao, senior researcher of Jingdong Consumption and Industrial Development Research Institute, silver-haired people's consumption in outdoor sports is also very bright, such as outdoor equipment, cycling and other sports goods consumption, an increase of more than 50%.

It can be said that no matter from the major population development trend, or the degree of segmentation of major industries, the consumption upgrade of the "silver economy" has been ready to start.

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