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A cruise ship loaded with Swiss textile machinery manufacturers and representatives of China's textile enterprises in the Huangpu River on the slow progress. This is the 11th Shanghai International Textile Industry Exhibition of the Swiss Textile Machinery Association specially arranged a seemingly easy but far-reaching cruise activities. When the cruise ship just left the dock, the Swiss Textile Machinery Manufacturers Association President Chris Sean Kony said: "China's textile industry and the Swiss textile machinery manufacturing industry as we are now, on a boat, the ship has been opened, regardless "We are in a boat, who can not run, can only be dependent on our future cooperation should be the relationship between the future of the United States, the United States, the United States, the Ministry of Trade and Industry, You have me I have you".

The position of the two industry associations on board is the most appropriate description of the relationship between the Swiss textile machinery and the Chinese textile industry.

Originated in the silk of the Swiss textile industry

From the end of the 18th century to the first half of the 19th century, the Swiss silk industry was very prosperous, silk products swept the whole of Europe and the United States. Silk trade has effectively driven the development of Swiss textile machinery manufacturing industry. Soon, the Swiss with the "Swiss-made" textile machinery out of the country, to the outside run a textile mill. By the end of the 19th century, with the textile industry gradually exported abroad, the Swiss textile industry gradually shrinking, but the Swiss textile industry has not declined, but with excellent quality and innovative ability recognized by the world in the world The role of the leader in the spinning industry.

Switzerland's textile machinery enterprises are not only the leaders in the fields of spinning, spinning, burring, weaving, embroidery, dyeing, printing, finishing and testing. It is also the founder of today's textile industry technical standards. Known as the world's largest textile machinery manufacturer Switzerland Oerlikon Group (formerly Sura Group), its spinning, twisting and embroidery machinery world-famous; Swiss Rieter's draw frame, combing machine, Staubli The company's multi-arm device, jacquard machine, Sulzer textile machine company's shuttle loom in the world textile industry also has an important position. Switzerland Uster company, not only the production of a variety of detection equipment, the world's leading technology level, or the global textile industry quality control system standard setters. Its published Uster bulletin, is the world's most complete yarn quality statistics standards, to measure product quality and level to provide a reliable basis.

The textile machinery factory built to China

In the 1920s, Swiss Rieter Textile Machinery equipment for the first time arrived in Shanghai terminal, opened the Swiss textile machinery into the Chinese market door. In the past 80 years, especially in China 30 years of reform and opening up, the Swiss textile machinery in the development of China's textile industry has played a huge role. In the eyes of Chinese textile enterprises, "Swiss manufacturing" textile machinery equipment is to lead the textile high-end technology model.

According to customs statistics, in 2007, China's imports of Swiss textile machinery 236 million US dollars. In fact, China's textile enterprises to buy Swiss brands of textile machinery equipment is far more than that, but only part of the equipment marked the "Made in China" signs.

80s of last century, Switzerland's textile machinery equipment is mainly through Hong Kong, China into the Mainland, and later with the further opening up of China's market, a number of Swiss textile machinery enterprises in the Mainland set up a sales office. After the 90s of last century, especially after the adjustment of China's textile industry, the whole industry has entered a period of rapid development, many foreign textile enterprises in order to seize this market, have to invest in China to build factories, the Swiss textile machinery enterprises is one of them The forerunner.

In 1997, the Swiss Sura in Suzhou established a wholly owned subsidiary - Sura Textile Systems (Suzhou) Co., Ltd., mainly produces staple twister and semi-automatic rotor spinning machine. In 2005, the company integrated the business in China, changed its name to Sura (China) Technology Co., Ltd. In 2006, Sura Group went to Switzerland Oerlikon Group, Sura (China) Technology Co., Ltd. also became Oerlikon (China) Technology Co., Ltd.. The company currently covers an area of 180,000 square meters, collecting the Bamag, Sura, thanks to the blessing, textile special pieces, the ancient Cana drive five Division, the product involves the rotor spinning machine, ring spinning machine , Staple twister, winding head, plus machine, shake machine, roller and so on.

In 1997, Stäubli, Switzerland, established its 12th branch in Hangzhou - Stäubli (Hangzhou) Precision Machinery Electronics Co., Ltd., which produces high-grade multi-arm device, which is designed for domestic enterprises. Now, they have been with more than a dozen domestic companies to cooperate for more than 6,000 looms installed arm device.

In 1998, the Swiss company established in Rieter (Changzhou) Textile Instrument Co., Ltd., began the Rieter drawing machine of China's localization of the road. In the next 10 years, they continue to expand business in China, at present, open the comb, and strip, spinning and a series of equipment can be produced in China, and with the Swiss headquarters of the products produced simultaneously.

In just a few years time, with the ability of the operation of the Swiss people with its precise, close thinking step by step into the hinterland of China, by its investment in the textile machinery plant one by one. Here the production of equipment, not only to meet the needs of China's enterprises, but also continue to export to the rest of the world. China has gradually become its textile machinery processing base in Asia.

With the development and growth of Chinese enterprises

"China is our largest market and the most noteworthy market." Lukas Sigrist, Secretary General of the Swiss Textile Machinery Manufacturers Association, further expressed the importance of China for the Swiss textile industry.

Lukas Sigrist said that Switzerland has a strong precision textile machinery development and production capacity, every year for China to provide a large number of textile machinery and equipment, and promote the common development of both sides. In 1995, Switzerland's textile machinery exports to China accounted for 5% of its exports, 10 years later, has accounted for 20% of its exports, and to maintain sustained growth. Therefore, the Swiss textile machinery and the Chinese textile industry to maintain a lasting and mutually beneficial partnership with great expectations.

Swiss textile machinery enterprises in the development of the Chinese market has been stressed that "to provide users with a comprehensive solution." They persevere in this idea to penetrate into the hearts of Chinese enterprises, and gradually recognized by Chinese enterprises. Rieter Textile Machinery China President Feng Siqi has a deep understanding of this. He said that before the Chinese enterprises to buy Rieter equipment, more is to buy stand-alone, such as drawing machine, combing machine, and now more and more enterprises are buying the entire production line, which shows that Chinese enterprises have begun to accept Rieter's entire line of comprehensive solutions. This program contains not only the provision of equipment, but also the operation of the entire project, such as the provision of pre-sale project consulting services, equipment, reliable operation of the program, convenient and efficient after-sales service.

Lukas Sigrist believes that with the Chinese textile industry investment and development return to rational, customer choice of products will be more and more rational, will be starting from the terminal to find the appropriate equipment suppliers, as equipment suppliers will have to customers Out of a full set of solutions, and ultimately win.

This is the Swiss textile machinery enterprise market development strategy. No doubt, this strategy will win in the Chinese market.