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Although the performance of men's annual report gratifying, but most practitioners are of the view that the first half of the good results in the second half may not be able to continue, even industry observers said, "the first half of the textile industry sales can be regarded as clothing to some extent Half of the production volume.Although the brand clothing on the autumn and winter product order amount of secrecy, even a lot that still grow steadily, but we can see from the sudden decline in the performance of the upstream textile enterprises.

In the textile and apparel industry performance differentiation is not yet completely behind a series of hidden problems: the slowdown in the channel growth and heavy inventory burden. All this seems clear: nearly 10 years in full swing in the textile and garment industry, is experiencing the winter, companies will face greater pressure in the second half.

Expansion slowed down

Men in the disclosure of the semi-annual report, there is a data worthy of attention: deceleration of the channel expansion. The collective slowing the expansion of the terminal speed, which indicates that even the listed brand men, the day is actually better.

"In fact, many companies have increased this year to support the shop, a lot of support in previous years is simply not possible policy, such as shelves to send, rent subsidies and other policies in this year has become an essential prescription, but in fact, still effective On the other hand, the rectification turned off the bad shops also pulled down the net increase in the amount of channels. "Zhang said the apparel industry executives, the economic environment and inventory pressure to join the franchisee suffered heavy losses.

It is reported that in the first half, seven wolves closed about 80 poor performance of the blue standard and children's clothing store, the shop only a net increase of 5 to 3981; nine animal husbandry Wang terminal also a net increase of 67, reaching 3207; And sub-brands in the first half net increase of 81 and 37 respectively.

Lee Lang said it would carefully adjust the rhythm according to market conditions and reduce the instability in the economic situation of the risk of store expansion, the annual net store target adjusted to 200-250, the beginning of the scheduled target of 250-300. And Mr. Zhang is expected, in general, and this line of men's channels of expansion of a few years generally more than 300, this year will open at least an average of at least 100. Of course, this is just the first line of men's brand situation.

"This year's orders for at least a 50% reduction over the same period last year." A brand for men to do the shelves Um business owners to disclose the data from the side to reflect the brand men this year in the channel expansion is quite cautious.

Similarly, the upstream business is also slowing down the pace of expansion.

SBS shares in accordance with the latest situation of the original refinancing plan has been adjusted to the original zipper renovation and expansion project for the purely technical transformation projects, to retain the original marketing network expansion projects and R & D projects. At the same time, Fuxing zipper expansion plans also stopped.

"Our analysis, the second half of the industry is facing the market situation will continue to grim, there is no demand for orders, the original capacity can not be fully released, if the blind re-investment will only increase business pressure." Fuxing zipper general manager Wang Jinde explained.

Inventory is still high

Another noteworthy data in the annual report is the small increase in inventory turnover days.

In the first half of the year, the stock of nine animal husbandry Wang was 620 million yuan, 39% higher than the same period last year, the number of inventory turnover days was 239 days, compared with 192 days last year, the rise in the first half of the average inventory turnover of Lee Lang also increased year on year 10 Days, as of June 30, seven wolves inventory amount of 492 million yuan, but compared with 20% over the same period last year, the proportion of inventory accounted for 33% of revenue and inventory turnover rate of 1.48, lower than the end of 2011 3.31, The inventory turnaround rate is also reduced.

Since the fourth quarter of last year's warm winter, the inventory has been hanging in the head of the garment industry, a knife, which lingering haze has continued into the first half of this year. Semi-annual report revealed that the first half of inventory turnover days, generally slightly higher. The inventory turnover days is an important indicator of inventory.

Although the inventory is not directly reflected in the performance of the quarter, but even if the inventory is in the channel, the clothing brand can not escape the catastrophe. "If the Wyatt, the inventory season is only the pressure of the channel, then one year later, to clean up the mess is still the brand business, because the franchisee of the book extension heart, is the future performance of the clothing brand.

To this end, many companies are through various channels to ease the inventory. Tired by the inventory, this year's local clothing brands advance into the discount sales season, the new season in previous years, the season ahead of the discount for nearly a month.

"In fact, this spring and summer discount is only last year that the continuation of a bleak winter.From the end of last year, the company foresaw the abnormal weather and the economic downturn, which opened the discount prelude to discount since the car could not brake. Li, a brand marketing director, revealed that this "to the inventory" of the sports front or will be pulled to the second half.

Nurture "profit" products

Summary Review of the first half of the business, 100 macro industry analysis, the differential of polyester filament products in the total revenue accounted for 67.6%, is expected this year the proportion of such products will reach 69%, maintaining industry-leading level. The higher the ratio of differentiated products, to ensure the company's bargaining power in the market, which is its gross margin and net profit margin to maintain a relatively stable one of the main reasons.

It is reported that 100 macro industry will continue to increase the profits of this product research and development investment. "The Group has registered 34 national patents in China, and another 10 are in the process of applying for registration." Among the patented products, 26 kinds of national patent products are being produced and sold to customers, the Group has applied for national patents Differentiated products in the domestic and global markets highly respected and very competitive. "100 Hong Kong industry said.

Another has not yet disclosed the announcement of the listed textile enterprises who also told reporters that the first half of the company's shoe type textile business fell significantly, but the textile and filter materials and other industrial textiles orders grew rapidly. "In recent years we are in the product structure adjustment, the current new growth point will be cultivated in the future focus of cultivation, but also the company's development direction." The company insiders.

Adjust the product structure, cultivate the core product line, men's brand has more experience, the effect is obvious. Men's brand in the semi-annual report, the contribution of core products quite large.

In the seven wolves in the semi-annual report, the interest rate channel structure in the proportion of direct sales and higher gross margin, "black mark" brand revenue share has increased, black mark the main business revenue contribution of more than 50%, which is pulled up The main reason for the company's gross margin. King Mu from the nine products of the income situation, the core products during the reporting period more than 600 million yuan sales of trousers, an increase of 17.21%. Rely on the reputation of men's trousers, shirts, jackets and other product sales have four percent growth.

"These sub-categories of" profit "products is the flagship of each enterprise, shouldering the full range of products to sell the important task." Mr. Zhang said.

Products in the enterprise, in the future will be the most important. As the Rimula Men CEO Hongzhong Shen Yan, "the brand is the most basic support of goods, goods are the lifeblood of brand development support, but also the top priority of the enterprise.Market development, consumer upgrades and changes in their own channels, require enterprise products to Rapid and breakthrough, bold innovation, otherwise the market and consumers will leave us. "It is reported that, in order to cultivate" profit "products, spring and summer 2013, Rimula launched comparable to high-end custom suit suit series.